Creative team: Manish Patras, Glynn Waltham, Simran Kanda
Introduce the Adidas Crazychaos shoe to a fashion conscious Adidas audience.
Its a big, ugly shoe. Only the biggest of personalities can pull them off.
For the misfits.
As customers walk into flagship stores there will be a miniature JD inside. This miniature JD is a Photo Booth for people who try on the shoe. A burst of photographs will be taken to create a GIF and will be played outside of the store and sent to their phones to share on social media.
People will be able to scan their friends and enlarge them using the Crazychaos filter.
Using projection manipulation we will project our models across cities, using the urban wonderland as our canvas.